CRM Automation, Integrations & Custom Software Engineering
We help businesses automate workflows, connect disconnected systems, customize CRM platforms, and build software around processes that standard tools cannot handle.
Automate lead handling, sales pipelines and service processes inside your CRM.
Connect CRMs, business systems, third-party applications and data sources.
Build portals, SaaS applications, dashboards and workflow-driven systems.
Add intelligent search, assistants, document processing and AI-enhanced workflows.
Engineering software and automation solutions since 2012.
Problems We Solve
Technology Should Fit Your Process — Not the Other Way Around
As a business grows, standard CRM workflows become limiting, teams move data between systems by hand, and disconnected tools create duplicate work and fragmented reporting. That is the gap we close.
- Automate repetitive workflows.
- Connect disconnected applications.
- Customize your CRM around real processes.
- Centralize business data and reporting.
- Build the functionality your tools are missing.
CRM & Platform Expertise
Platforms We Customize and Automate
GoHighLevel
Custom functionality, API integrations, workflows, SaaS-mode implementations and automation.
Salesforce
Custom development, integrations, Lightning components, workflow automation and AI-enabled solutions.
Vtiger CRM
Customization, module development, integrations, workflow automation and business-specific CRM implementation.
CRM Automation
Automation inside the CRM: lead handling, sales and service workflows, and CRM data and process automation.
Integrations & Business Automation
Connect Your Systems. Automate the Work Between Them.
API & Third-Party Integrations
REST APIs, OAuth, webhooks and secure system-to-system communication that keep your applications in sync.
AI & Intelligent Automation
Automate approvals, notifications, data movement and repetitive tasks that run across or between business systems.
AWS & Serverless Automation
Event-driven integrations, scheduled jobs, Lambda-based workflows and cloud automation without servers to manage.
Custom Software Engineering
Software Built Around Your Business
When off-the-shelf software cannot support the way you work, we design and build it around your process.
- Custom business applications
- React web applications
- SaaS platforms
- Dashboards and portals
- Backend APIs
- Workflow systems
- Modernization of existing applications
Selected Case Studies
Real Problems, Engineered Solutions
GoHighLevel · AWS Lambda
GoHighLevel Conditional Workflow Action
Challenge: GoHighLevel did not provide the required conditional custom action inside Contacts.
Solution: A custom interface was implemented using supported frontend customization, with an AWS Lambda backend that triggers the required workflow based on contact conditions.
Outcome: Enabled a workflow that was not available through the standard interface.
Workflow Automation · CRM
Solar Implementation Automation
Challenge: A multi-stage solar implementation process needed tracking and automation across enquiry, analysis, technical review, government permissions, implementation and verification.
Solution: The workflow was automated across eight operational stages, with visibility into the time spent at each stage.
Outcome: Improved process visibility and helped identify the stages causing operational delays.
Zoho · MySQL · ETL
Zoho to MySQL Data Integration
Challenge: Business data was spread across Zoho Creator and Zoho CRM and needed to be consolidated into a structured database for downstream applications and reporting.
Solution: An ETL integration synchronizes business records from the Zoho applications into MySQL, with synchronization-state tracking and structured relational data.
Outcome: A centralized data layer that downstream applications and reporting can use without manually moving information between platforms.
Why Isleen
An Engineering-Led Partner for Complex Systems
We treat every requirement as an engineering problem: understand the process, find where the platform falls short, and build what is needed — inside the CRM, between systems, or as standalone software.
- Engineering-led approach to complex requirements.
- Comfortable working beyond platform limitations.
- Experience connecting multiple business systems.
- One team for both the integration and custom-development layers.
- Practical focus on maintainability and long-term operation.
Get In Touch
Have a Workflow, Integration or Software Challenge?
Tell us what is limiting your current system. We can help you determine whether it can be solved through automation, integration, CRM customization or custom software.