Salesforce Development
Salesforce Custom Development, Automation & Integrations
We build custom Salesforce functionality, integrations and workflow automation for teams whose business requirements go beyond standard configuration.
Engineering software and automation solutions since 2012.
Extend Salesforce Around Your Business Process
- Custom interfaces and functionality where standard configuration falls short
- Secure integration between Salesforce and external systems
- AI-assisted search inside Salesforce, with controls on what can be queried
The Problem
When Salesforce Configuration Is Not Enough
Salesforce is highly configurable. Custom engineering starts where configuration alone stops fitting the process:
- Standard Salesforce screens do not match the workflow users actually need.
- Users need a focused interface instead of navigating multiple objects and fields.
- Salesforce data needs to connect with external applications.
- Custom logic must operate around Salesforce records.
- Teams still perform manual steps around CRM data.
- Integration behaviour needs to stay maintainable outside page-level customization.
Salesforce Capabilities
What We Build on Salesforce
Lightning Web Components
Custom interfaces and user workflows inside Salesforce, built with LWC.
Workflow & Process Automation
Business rules, user actions and CRM-driven processes automated around Salesforce data.
API & System Integration
The connection itself: Salesforce linked to external applications through supported APIs and integration services.
Custom Business Functionality
Focused functionality around Salesforce records, user actions and CRM processes when standard screens or configuration do not meet the requirement.
Data Integration & Synchronization
Ongoing movement of structured records between Salesforce and external databases, with synchronization state tracked.
AI-Assisted Salesforce Search
Natural-language search over Salesforce data, with generated queries restricted to read-only operations.
Engineering Approach
Engineering Salesforce for Maintainability
We approach Salesforce work as software engineering rather than one-off configuration. These are the principles we work to.
01
Keep UI Logic Focused
Lightning Web Components handle the user experience without becoming the place where every integration concern lives.
02
Respect Salesforce Boundaries
We use supported Salesforce APIs, query mechanisms and extension points rather than brittle page-level workarounds.
03
Separate Salesforce from External-System Logic
When Salesforce must talk to other systems, transformation, external authentication and cross-system business rules sit in an appropriate integration layer.
04
Control Query and Integration Behaviour
We account for validation, authentication, Salesforce query constraints, external API failures and maintainability.
Salesforce AI Search MVP
AI-Assisted Salesforce Search
User Question
LWC Search Interface
AI Query Generation
SELECT-Only SOQL
Salesforce Results
Generated queries are constrained to read-only SELECT statements before they are executed.
Challenge
The goal was to explore a faster way to search Salesforce records using natural-language questions instead of requiring users to manually navigate objects, fields and filters.
Solution
A Lightning Web Component accepts a natural-language query and converts it into controlled Salesforce queries. Generated SOQL is restricted to SELECT operations, and the implementation supports configurable AI providers through an admin settings page.
Outcome
A working natural-language search experience inside Salesforce, with query execution constrained to read-only operations.
Implementation consideration: production implementations can add further controls around object access, field access and query validation, based on the Salesforce security model and the use case.
Integration Architecture
Connecting Salesforce to the Rest of Your Systems
External Systems
ERP and finance systems, internal applications, databases and other business platforms.
Integration Layer
The component where the rules can live:
- Authentication
- Transformation and validation
- Business rules
- Error handling
- Tracking what has already been synchronized
Salesforce APIs
Supported Salesforce APIs and platform integration services.
Salesforce
Objects, records, automation and the user interface.
Data and actions move in both directions. Which of these responsibilities the layer takes on depends on the requirement.
Related: API & Third-Party Integrations
Scope of Work
Salesforce Engineering Services
Salesforce Interfaces
- Lightning Web Components
- Focused record actions
- Custom user workflows
CRM Automation
- Business rules
- CRM-driven process automation
- Operational actions around Salesforce records
Systems Integration
- Salesforce APIs
- External applications
- Integration-layer development
Data Synchronization
- Structured record synchronization
- External database connectivity
- Synchronization-state tracking
AI-Assisted Search
- Natural-language Salesforce search
- Controlled SOQL generation
- Configurable AI-provider integration
Is This You?
When Salesforce Needs an Engineering Layer
Standard screens do not fit the process
You need a custom user interface or action inside Salesforce.
Salesforce must exchange data with other systems
You have synchronization or integration needs between Salesforce and external applications.
Users struggle to find CRM information efficiently
You need a more focused search or interaction layer.
The business process continues outside Salesforce
The workflow crosses the CRM, backend services and operational systems.
Existing customization is becoming difficult to maintain
You need clearer separation between configuration, custom code and integration logic.
Not sure which applies?
Describe the requirement and we will tell you whether it is feasible and how we would approach it.
FAQ
Salesforce Development Questions
Can you work with our existing Salesforce org?
Yes. We review the existing configuration, objects, integrations and custom code before introducing new development.
Can Salesforce integrate with our internal systems?
Yes, where supported APIs or integration mechanisms are available on both sides.
Can you build custom Salesforce interfaces?
Yes. Lightning Web Components can be used to create focused custom interfaces and user workflows where standard screens are not sufficient.
Can you add AI-assisted search to Salesforce?
Yes. We have built natural-language search with controlled query generation, where generated queries are restricted to read-only operations. Feasibility depends on your data model and requirements.
Can you extend Salesforce without replacing our current configuration?
Yes. The goal can be to add focused custom functionality around the current org rather than rebuild it.
Get In Touch
Need Salesforce to Fit a More Complex Business Process?
Tell us what your current Salesforce setup cannot handle. We can help assess whether the right solution is custom development, automation or integration.
Prefer to write? Send your requirement.